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Wednesday, May 13, 2009
Arr, we be killin' the newspapers, mate
Lately, we saw the emerging trend that newspapers are beginning to die. Good riddance. I've never bought a newspaper, I will never buy a newspaper, and I am pretty sure people younger than my age won't as well. The market is gone, so how are newspapers going to survive?
Currently, they have placed their hope in advertising. As Steve Ballmer has said, it is all about advertising, advertising, advertising! This to the point where newspaper sites are infested to the brink with ugly colored flash behemoths in odd colors with nasty animations. Don't even get me started on what I want to do to the marketdroid who imagined that sound is a good idea, but let me divulge it includes a meeting with Mr. Garotte at the very least. I don't buy that advertising will be helping them anytime soon.
First, I love to block Ads. I utterly despise ads, so I block them with AdBlock+ in Firefox. I don't want some idiotic marketdroid to invade and misuse my precious desktop space. Goodbye. This also has the nice side-effect that it undermines the Ad-industry and every industry basing their income system on Ads. Luckily, the majority of people can't block it, because they are too uneducated to install ad blocking software. Consequence: I can have my free stuff without paying for it or seeing Ads.
But the majority will learn eventually, and that will be the slow and effective demise of Newspapers as we know them. We already face the first part of the "crisis" in Denmark as a major danish newspaper will have us pay for their service. This is a really good thing! I would probably like to pay others who use their time producing interesting material I can read about topics in my sphere of interest. But I also do not lament the death if everything I can get is the "Extended nobility package" where I get Wine and Restaurant reviews, news distilled to 99% irrelevance off of Reuters, and "Feminist" crap. Either newspapers will get a new networked revival or they will die.
To survive, newspapers must produce something with a greater pastime value than perusing the /b/ board off 4chan (Might I add that the /b/ board is the sewage spill of the internet) -- or else irrelevancy will hit them where it hurts the most.
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About Me
- Jesper Louis Andersen
- Lambda-loving CS Geek. Likes metal music. Likes dogs, cats. Does not like pictures of dogs and cats (unless they are lambdacats!)Has an unhealthy coffee addiction. Calls himself the coffee zombie in the morning (BEEEEANS!)Has a neverending curiosity gene, loves intelligence and passion.